By Ally Sinyard
In the latest episode of the Gentleman’s Journal podcast, we take some sage advice from the No.1 Rosemary Water founder and serial entrepreneur…
"You’re going to give up this enormous salary, house, extremely comfortably living and great business to go and set up a water that doesn’t exist?” asked David Spencer-Percival’s mother, after he told her his plans for his new botanical business.
Did this line of inquiry throw him off course?
Of course not. “I had utter conviction about it. I didn’t care, I wanted to do it.”
If you like the sound of that, you’ll love the sound of our latest episode of the Gentleman’s Journal podcast, where the Chiltern-born entrepreneur and founder of No.1 Rosemary Water – a drink which contains 2% rosemary extract – discusses the topic of how to reinvent yourself with host and GJ editor Joseph Bullmore in London’s Dukes Hotel.
Find out how Spencer-Percival went from leaving school at 16 to become Lloyds Bank’s youngest-ever cashier, to working in fashion, to selling all his worldly possessions to start an energy recruitment company, to launching No.1 Rosemary Water and most recently No. 1 Botanicals, a new range of botanical-infused drinks with various health-giving properties. And all in under 45 minutes (the podcast episode, that is…)
To give you a little rosemary-tinted taste of the podcast, here are 5 “How To” tips we learned from the man himself…
How to find your next big idea
The answer doesn’t always lie in the unexplored recesses of your mind or, indeed, the world – where you’ve disguised a holiday as an opportunity to “find yourself.” Just open the newspaper.
The story of No.1 Rosemary Water begins with the residents of Acciaroli, Italy. The tiny village caught the press and public’s attention after it was discovered that its population contains quite a high density of centenarians – one in ten live up to and beyond their 100th birthday – and all relatively illness-free.
Their secret? Chewing and eating rosemary. Spencer-Percival happened upon a newspaper article about Acciaroli – “Note to self, must eat more rosemary, want to live to 100” – and was still thinking about it a week later. “I thought, ‘There’s no way I’m going to eat rosemary every day. How am I going to get it into my diet? I know, I’ll drink it.’” Obviously. And after a quick Google proved fruitless, that’s where he found the gap in the market.